Cookie policy


We are Mind Gym plc, a company registered in England & Wales (company number 03833448) with our registered office at 160 Kensington High Street, London, W8 7RG.

This cookie policy applies to our website (“our website”).

Our website uses cookies to distinguish you from other users, which helps us to provide you with a good experience when you browse our website and also allows us to collect information which we can use to improve our website.

Visitors to our website are told about these cookies when they first visit our website and are provided with the option on whether or not to accept those cookies that are not strictly necessary through the pop-up cookie banner. If you do not actively accept these cookies then only essential (strictly necessary) cookies will be installed.

What are cookies?

A cookie is a small text file containing an identifier (a string of letters and numbers) that is sent by a website server to your browser when you visit a website and is stored in your browser. The identifier is then sent back to the website each time your browser requests a page from the website server. When you return to the website, the website can access its previously placed cookie to uniquely identify your browser.

Cookies do several different things. They recall your preferences on a website, help you view content more efficiently and improve the overall user experience on a website. They can also help advertisers see what interests you and what advertising may be relevant to you.

Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

Cookies can be set by the website operator (known as 1st party cookies) or third parties such as advertisers, social media platforms and analytics service providers (known as 3rd party cookies).

Cookies may not contain any information that directly personally identifies a user, but personal data that we store about you may be linked to the information stored in and obtained from cookies.

For further information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit

How we use cookies on our website

We use cookies on our website for a number of different purposes.

Some cookies are used to enable you to carry out basic functions on our website such as logging into your account or filling in forms.

Some cookies collect information about your computer, including your IP address, operating system and browser type and your internet usage, which we use to help us improve our website and deliver a better and more personalised service to you.

We also use cookies to report aggregate information to our advertisers. This is statistical data about our website visitors’ browsing actions and patterns and does not identify any individual.

Further detail about the cookies we use on our website and the purposes of those cookies is provided in the ‘Cookies that we use on our website’ section below.

Cookies that we use on our website

Strictly necessary cookies

These cookies are necessary for our website to function and cannot be switched off. They are usually only set in response to actions made by you which amount to a request for services, such as setting your cookie preferences, logging in to your account, or filling in forms. These cookies do not store any personally identifiable information.

You can set your browser to block or alert you about this type of cookies, but some parts of our website will not then work.

Cookie name Description Expiry 1st/3rd Party
PHPSESSID Preserves user session state across page requests. Session 1st party
visitorId Preserves users states across page requests. 1 year 3rd party (Zoominfo)
cookie_policy Remembers users’ cookies settings on our website 90 days 1st party

Performance cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us to know which pages are the most and least popular and see how visitors move around our website. All information these cookies collect is aggregated and therefore anonymous.

If you do not allow these cookies, we will not know when you have visited our website and will not be able to monitor its performance.

Cookie name Purpose Expiry 1st or 3rd Party
_ga Registers a unique ID that is used to generate statistical data on how the visitor uses the web site 2 years 1st party
_hjAbsoluteSessionInProgress This cookie is used to detect the first pageview session of a user. This is a True/False flag set by the cookie. 30 minutes 3rd party
_hjFirstSeen This is set to identify a new user’s first session. Session 3rd party
_hjIncludedInPageviewSample This cookie is set to let Hotjar know whether that user is included in the data sampling defined by your site's pageview limit. 30 minutes 3rd party
_hjid This cookie is used to persist user ID. 1 year 3rd party
_gid This cookie is used to store, count and track pageviews. 1 day 3rd party
_gat_gid,_utm z,_utma,_utmt,_ut mv These cookies enable us to: estimate our audience size and usage pattern. No longer than 2 years 3rd party

Functional cookies

These cookies enable our website to provide enhanced functionality and personalisation and to recognise you when you return to our website. This enables us to personalise our website content for you and remember your preferences (for example, your choice of language or region). They may be set by us or by third party providers whose services we have added to our website.

If you do not allow these cookies, then some or all of these services may not function properly.

Cookie name Purpose Expiry 1st or 3rd Party
lang Remembers the user's selected language version of a website Session 3rd party (LinkedIn)
wpgeoip_once_redirect, _distillery, muxdata These cookies allow you to use a site in a way that makes your browsing experience more convenient, for example, ensuring you get served the correct version of the website based on location. - 3rd party
Visitor_idxxxxx, visitor_idxxxxxhash or anything from Pardot domain These cookies enable us to: Estimate our audience size and usage pattern and allow you to use our site in a way that makes your browsing experience more convenient, for example, if you register with us or complete our online forms, we will use cookies to remember your details during your current visit, and any future visits provided the cookie was not deleted in the interim. 2 years 1st and 3rd party

Targeting cookies

These cookies may be set through our website by us or our advertising partners. They may be used by us or those companies to build a profile of your interests and show you relevant adverts on other websites. They do not store directly personally identifiable information but are based on uniquely identifying your browser and internet device.

If you do not allow these cookies, you will experience less targeted advertising on the internet.

Cookie name Purpose Expiry 1st or 3rd Party
ads/ga-audiences Used by Google Ad Words to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across web sites. Session 3rd party (google)
Google (NID, SID, IDE, ANID, DSID, FLC, AID, TAID) LinkedIn ( Insight Tag, 51904) Twitter (nw78q) These cookies enable us to record your visit to our site including pages and links you have clicked. We may use and share this information with third parties for the purposes of advertising. 90 days 3rd party

Cookies used by our service providers

We use service providers in connection with our website who use cookies to provide those services, including strictly necessary, performance, functional and targeting cookies as described in the ‘Cookies that we use on our website’ section above.

Where these services involve the setting of third-party cookies, the providers are identified in the table in the ‘Cookies that we use on our website’ section above.

How can I delete and manage cookies?

We will tell you about the cookies used on our website when you first visit our website and provide you with the option to accept these cookies or not.

You can also manage and delete cookies using your browser settings. The methods for doing so vary from browser to browser, and from version to version. You can however obtain information about blocking and deleting cookies via these links: (Chrome); (Firefox); (Opera); (Internet Explorer); (Safari); and (Edge).

Blocking all cookies will have a negative impact on the usability of many websites. If you block cookies, you will not be able to use all the features on our website.

Contact details

If you have any questions, comments or requests regarding this cookie policy or our use of cookies on our website, please contact our Data Protection Officer, either by email to or by post to 160 Kensington High Street, London, W8 7RG.