Prior to the formation of “One British Gas”, many of the business areas operated in a decentralised way. A lack of engaging internal communication had left employees confused and misaligned and engagement scores were flat-lining.
The leadership team was determined to engage their 28,000 employees so they understood where the business is going, felt proud to be part of it, and did their best to help it succeed.
Rather than use their traditional approach of executive roadshows across the country, the Executive team agreed to try a new approach that put the first line managers at the heart of the program. This new approach reduced the reliance on the most senior managers, and focused on developing the capability of middle managers who were to be up-skilled to take messages, understand audiences and communicate in an engaging way.
MindGym’s psychologists worked with British Gas to craft a compelling narrative and devised a program to help communicate this in a way that got people excited about the future at British Gas.
