MindGym & Burberry win major award for world-class coaching programme

A transformative Executive Development Programme (EDP), delivered by MindGym for 80 Directors across Burberry’s global team, has gained global recognition from the prestigious Brandon Hall Excellence Awards for ‘Best Advance in Coaching and Mentoring’.

The ‘Gold’ award win recognises the success of the programme, which aimed to elevate Burberry’s leadership capabilities & garner rapid results.

Burberry leaders ‘made great strides in just three or four sessions’

Underpinned by Burberry’s unique Leadership Standard, and empowered by MindGym’s behavioural science-backed proprietary 1:1 coaching service, Performa and integrated live, virtual and digital solutions, the results of the co-created programme have been transformative:

• 85% of managers said their direct report’s performance improved since completing the programme

• 88% successfully applied their learnings to their job

• Burberry reported a 39% increase in goal attainment

“The programme got into the depths of the science behind leadership and learning, with dynamic facilitators, and practical, impactful actions that participants could do in between,” said Kristin Bagnetto, Director of Global Learning and Development at Burberry.

“We have heard delightful stories from the cohort, who made great strides in just three or four sessions. They’ve quickly identified their leadership challenge, made and executed a game plan with their coach and are seeing real-time results. We are delighted to be recognised by Brandon Hall for the truly powerful results we’ve achieved, in partnership with MindGym.”

The award demonstrates the transformative power of Performa

Out of hundreds of entries, Burberry and MindGym’s story was highlighted as the gold standard for developing the leaders of tomorrow. The Brandon Hall Excellence Awards are evaluated by an international panel of independent senior industry experts, Brandon Hall Group analysts, and their executive team based on these criteria:

• Alignment to their business need and environment

• Programme design, functionality, and delivery

• Adoption, integration, user experience, innovation, and creativity

• Overall effectiveness, impact, and measurable benefits

“We are delighted that MindGym’s innovative programme in partnership with Burberry has been recognised by the prestigious Brandon Hall Excellence Awards,” said Octavius Black CBE, MindGym’s Co-Founder and CEO.

“Our purpose is to equip ambitious companies to be ready for tomorrow. This award is a celebration that we are achieving our purpose, and demonstrates the power of behavioural science and the integration of immersive live and virtual learning with Performa’s precision coaching methodology. We are extremely grateful to our clients at Burberry, who chose MindGym to co-create a pioneering, bespoke solution that produced exceptional outcomes.”

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