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Why & how it started

MindGym started around a kitchen table in 2000 with a simple idea: If people go to the gym to train their bodies, why not have a gym for the mind? Backed by behavioural science that actually works, we created bite-sized, 90-minute learning experiences that help people think smarter, lead better and perform at their peak. Forget boring corporate training – MindGym makes learning engaging, personal and built for real-world impact.

How we've evolved

Our mission to change the way people think and behave at work at scale is working. We’ve helped 5 million people across 90 countries in 40 languages, partnering with half of the FTSE 100 and S&P 500 to get better results by tackling big challenges like performance, leadership and culture. Along the way, we’ve won awards, written books and shaped the future of work – all by turning behavioural science into real business impact.

Where we are heading

By 2028, MindGym will be the go-to name for talent leaders across EMEA and North America when they need to drive productivity and performance through their people. Our science-backed, unforgettable programmes will continue to set us apart – beloved by participants, scalable, effortless to buy and deliver and designed for measurable impact. As the trusted behavioural science partner for our clients, we’ll still be the team doing the thinking on workplace challenges so they don’t have to – turning insight into action and action into lasting change.

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