Our approach

How Mind Gym changes minds.

The ABC of culture change: Attitude, Belief, Capability

To make change stick we need to shift people's beliefs, attitudes and capabilities.

Capability Belief
Growing Capability

Experiences need to:


  • Connect to self-interest
  • Be relevant to the role and personalized to the individual
  • Provide credible, practical, easy to apply techniques
  • Scale, given the global nature of many organizations
  • Be timely, and crucially sustainable

People say: 'I have the skills and capabilities that will help make the change happen.'

By changing belief and capability, attitude follows.

People say: 'I feel positive, in control and excited about my future. I understand the importance and value of this change for my personal as well as company’s success, and I am committed to helping make it happen.'

Building Belief

Experiences need to:


  • Reinforce the importance of where we’re going (and why)
  • Provide tools explaining how we’re going to get there
  • Highlight what we need to do individually and collectively to achieve the vision

People say, 'I advocate for the change and why it is right for my organization.'

Culture change on the horizon?

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Building belief
The psychology of persuasion tells us that what actually builds belief is rarely what we think.
Learn More
Growing capability
What’s the point in learning, if it’s not applied? 87% of people in Mind Gym’s ‘little and often’ programs use what they’ve learned to improve their performance at work.
Learn More
In 2001, Deutsche Bank became the first business to put their faith in Mind Gym. 16 years later and we’re still working together, delivering training to employees from entry level to executives. During that time, Mind Gym has set up... Learn More
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