Presented by

Janet N. Ahn, PhD
President Americas & Chief Behavioural Science Officer, MindGym

Douglas Howe
Head of Coaching, MindGym
The Science of Effective Coaching
Most companies in the world see the value of coaching. In the United States alone, organisations invest over $14.2 billion in coaching every year. It's hard to find a more universal way for leaders and organisations to help achieve their personal and strategic goals.
But does coaching work? Is coaching a panacea for all corporate ills or a placebo that has very little impact on the business?
MindGym’s teams of psychologists and behavioural scientists analysed hundreds of peer-reviewed studies and uncovered that some coaching has incredible impact, and some doesn’t work at all. We also identified the active ingredients of 1:1 coaching that leads consistently to better outcomes, faster.
In this webinar, we’ll share the behavioural science behind these ‘active ingredients’ and break down some of the popular myths of coaching. We’ll also present a science-backed coaching methodology designed to improve performance, boost the bottom line, and cultivate real behaviour change.
In this webinar, you’ll discover:
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The five big flaws that hold back most coaching efforts
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Discover the “active ingredients” that actually lead to better outcomes
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Learn how our transformative, science-based approach can provide consistent results at speed - whatever your goal
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