Behavioural change specialists, MindGym, in collaboration with global luxury brand, Burberry, has been honoured with an ATD Excellence in Practice Award for their innovative Executive Development Program (EDP).
ATD’s Excellence in Practice (EIP) Awards recognise workplace learning practices that demonstrate clear and measurable results in achieving organisational goals. These practices address critical needs, employ thoughtful design, and align with broader performance improvement strategies. The EDP’s transformative impact on Burberry’s leadership capabilities and organisational success exemplifies these values.
About the Executive Development Program
Launched in 2022, the EDP is a multi-year initiative designed to equip Burberry leaders with the critical skills needed to thrive in an ever-evolving business landscape. Co-created with MindGym, the program blends immersive social learning, self-directed development, and evidence-based 1:1 coaching.
The EDP features:
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Interactive virtual workshops addressing real-world leadership challenges.
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Structured networking opportunities fostering collaboration and shared learning.
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Personalised 1:1 coaching powered by MindGym’s science-based Performa platform to help leaders achieve meaningful goals.
Since its launch, the EDP has delivered outstanding results, including a 39% increase in goal attainment capability and 85% of managers saying their direct report’s performance improved since completing the programme
This latest achievement builds on the programme’s global recognition at the 2023 Brandon Hall Excellence Awards, where it won Best Advance in Coaching and Mentoring, further underscoring the significant impact of MindGym’s Performa platform.
“We are thrilled to see Burberry’s commitment to leadership development recognised by ATD. Our partnership with MindGym on our Executive Development Program has had such a positive impact on both our leadership and our wider organisation. By combining our unique values with MindGym’s expertise in behavioural science, we’ve created a programme that drives measurable results while fostering a culture of continuous learning and growth,” said Burberry Director, Global Learning & Development, Kristin Bagnetto.
Recognition of excellence
“We’re honoured that our Executive Development Programme with Burberry has been recognised by ATD,” said Christoffer Ellehuus, chief executive of MindGym.
“This award is a powerful endorsement of our unique approach grounded in behavioural science, powered by our EPA model, and brought to life through world-class content, coaching, and experiences.
“As behaviour change specialists, we help leaders build the capabilities to perform at their best—consistently and at every level. Together with Burberry, we’ve created a programme that delivers measurable, lasting impact.
In today’s fast-changing world of work, we’re proud to stand behind leaders and their organisations—not just with the skills to thrive now, but with the science, tools, and insight to lead what comes next.”
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